Turtle Beach has announced a partnership with Tidal to include three months free with its headsets.
The gaming headphone manufacturer capitalized largely on the rise of the battle royale genre on mobile. Headset sales in 2018 nearly tripled, and now Turtle Beach is looking to keep that momentum going.
Starting today through January 31, 2020 — anyone who purchases a Turtle Beach headset gets a three-month trial code for the streaming service.The three free-month subscription rivals Spotify and Apple Music‘s default subscription option. Turtle Beach is counting on the partnership, creating enough value for mobile gamers to buy a new headset.
Will the partnership help Tidal’s bottom line, though? Tidal doesn’t have an official app on Xbox One or PS4 — while rivals like Spotify do.
Tidal is counting on multiple partnerships to help bolster its subscription numbers. The company has been notoriously quiet about subscriber growth after being accused of inflating those numbers. eBay recently launched a tie-in offering three free months of Tidal for its Vinyl Obsession Week promotion.
Tidal hasn’t released paid subscriber numbers since 2016 when the company touted three million users. Many analysts believe that number may be closer to one million. Spotify and Apple both outpace the niche streaming service with 100 million and 60 million subs, respectively.
The Jay-Z owned streaming service has tried to set itself apart by appealing to audiophiles. The Tidal Hi-Fi subscription service features MQA tracks. Tidal first debuted Master quality audio to its desktop users back in 2017. Getting the full benefits of MQA used to require specialized hardware, but the Tidal app includes a software decoder. MQA tracks are now available on iOS and Android.
Amazon Music recently announced its commitment to HD audio so now Tidal will have fresh competition. Amazon’s charge into supporting HD audio may prompt more support from Spotify. Spotify has flirted with supporting lossless audio in the past, but it hasn’t moved beyond test markets.